This project was designed using Microsoft PowerPoint, Microsoft Word, and Piktochart.

My objective in this piece of work was to change from one genre of work to two different genres. My first step was to watch and comprehend a video by American Airlines: American Airlines Safety Video. Then I had to create two separate artifacts (genres) that retain the main messages presented in the video. The two genres I had chosen to create are the safety information card (infographic) and the brochure.

The design process (i.e. the general look) for the safety information card is similar to what you’d find in a conventional airline safety information card. A great portion of the graphics in the safety information card (i.e. seat, seat belt, life vests, exits, oxygen masks, evacuation slides, and other necessities), are my own creations and designs. This is due to the choices I’ve made, where I did not want to use images from Google as they may be subject to copyright and/or have inconsistencies between images. Therefore, I used Microsoft PowerPoint to create these graphics, through the application of different shapes on top of one another and aligning them together to form the desired graphics. With these finished graphics, I grouped each of them individually together and exported them as a PNG image. While some graphics were supplied on Piktochart (the website I used to present the work); such as the briefcase/ bag, the laptop, and the high heels. This is whereby I uploaded each of the saved PNG onto Piktochart as well as used the supplied graphics to adjust and align each asset accordingly to create the final product.

The brochure’s design is set to be informative, through the use of text-based communication together with minor
visual aids. In the designing phase of this brochure, I’ve chosen to format it in the conventional trifold layout. Giving
space for the brochure to follow Guttenberg’s Rule of reading gravity with the westernised reading pattern of
left-to-right and top-to-bottom. This with the alignment of text within the brochure gives structure to the design by allowing it to be more visually connected, thus enhancing the readability. Then, utilising visually informative texts through the use of headings and lists – gives order and proximity to the presentation of the text. Hence, the use of active white space, to separate out the different blocks of text; while passive white space was used around the outside of the page to give it form and overall design.